• Pregnant Woman Holding Belly Photo by Jia Ye on Unsplash

    Prenatal Vitamins and Health Blog

What makes us different?

Our Ingredients


Vitamin B12 ● Calcium ● Choline ● DHA (Omega 3) ● Vitamin D3 ●  Folic Acid ● Iodine ● Iron 

Click here to see what we included and why.

So why should I care?

1. Screened for lead and heavy metalsThis study published in 2018 looked at 26 prenatal vitamins in Canada and found 50% of them had unsafe levels of lead and other contaminants. Health Canada is far more strict than the FDA, and this study doesn't say which brands failed testing. We are committed to displaying our testing results on this site when completed. 

2. Only what is needed: There are only a few vitamins and minerals that have been proven to benefit your pregnancy. On our ingredients page you can find a list of the ingredients we included and the trusted organizations that recommend them.

The dangers of taking the wrong ingredients can include birth defects form certain forms of vitamin A (the UK NHS recommends avoiding vitamin A in pregnancy), GI upset from iron that's worse with higher doses (think morning sickness), and not getting the proven benefits of choline, iodine, or DHA which are all recommended by organizations like the American Medical Association, American Pediatrics Association, and others. See our ingredients page to get the full scoop.

3. Vegan friendly: our ingredients are made from plants and minerals. We have sourced the cleanest DHA, choline, and 6 other essential nutrients to support your health without harming animals.

About us

(and why we're passionate about prenatals) - click here for the whole story.

My name is Elliot Frank and I am a family doctor. When my wife decided it was time to become pregnant, I couldn't find any prenatal vitamins that I could trust. From toxic amounts of lead to ingredients several times above reference values for vitamins and minerals, to missing important ingredients like DHA, choline and iodine, to not being vegetarian friendly... sometimes the only better way is to do something yourself. 

As a doctor, I know that everything has a potential side effect and so we have tried to limit what you get to only what brings proven and well-established benefits. 

Trusted organizations that we referenced throughout the process are: Society of Obstetricians and Gynaecologists of Canada, American College of Obstetricians and Gynecologists, UK National Health Service, American Thyroid Association, American Academy of Pediatrics, World Health Organization, International Society for the Study of Fatty Acids and Lipids, UpToDate