1. Screened for lead and heavy metals: This study published in 2018 looked at 26 prenatal vitamins in Canada and found 50% of them had unsafe levels of lead and other contaminants. Health Canada is far more strict than the FDA, and this study doesn't say which brands failed testing. We are committed to displaying our testing results on this site when completed.
2. Only what is needed: There are only a few vitamins and minerals that have been proven to benefit your pregnancy. On our ingredients page you can find a list of the ingredients we included and the trusted organizations that recommend them.
The dangers of taking the wrong ingredients can include birth defects form certain forms of vitamin A (the UK NHS recommends avoiding vitamin A in pregnancy), GI upset from iron that's worse with higher doses (think morning sickness), and not getting the proven benefits of choline, iodine, or DHA which are all recommended by organizations like the American Medical Association, American Pediatrics Association, and others. See our ingredients page to get the full scoop.
3. Vegan friendly: our ingredients are made from plants and minerals. We have sourced the cleanest DHA, choline, and 6 other essential nutrients to support your health without harming animals.